1. Setting wrong set of metrices to measure performance- Although you are doing a lot of hard work, but you never seem to achieve your target? Your ROI is not turning up the way it should have? Recheck on your metrics that you are looking in to calculate your success rate. Chances are you need …
Social media, probably the fastest means of marketing has come a long way. Considering today’s business landscape, social media is indispensable from traditional marketing strategies. Good and bad, social media plays a significant impact in building a brand with its audience. No business can realize its full potential unless the social factor of your brand …
Social Media Marketing for your business: Pros and Cons Read More »
How frequently do you come across brands which sound too personal or too robotic? Yes, there are dozens of such examples where brands flood out automated tweets to its followers or even worse have tons of robots added as followers on their account. Marketing is not a fad or jargon- marketing is all about people, …
It will not be a wrong if I say that social media technology has not just changed the way we communicate but also the way we live. Although the term ‘online marketing’ has been prevalent since a much longer time and the impact of generating sales and driving sales to a website has been the …
Online Marketing reaches its golden stage with social media marketing Read More »
1. The data capture is everything- With million and millions of data production every minute, data visualization and utilization becomes very difficult. You might be using one of the best tools in the market but it would be of no value if you aren’t analyzing enough to understand what the numbers mean. In fact, capturing …
5 Things about social media analytics everyone thinks are true Read More »
Few days back, I got the opportunity to interact with Vanessa DiMauro, CEO at Leader Networks, a firm that specializes in designing the strategy and operations for running B2B online communities. Listed by Forbes for being among the Top 40 Social marketing Master, she has been a thought leader on social business strategy and operations …
We are delighted to announce our initiative called #BeingACommunityManager. If you are working as a Social Media Community Manager then here’s your chance to be known to the world and get connected to thousands of people like you. The idea behind taking this initiative is our belief that Community Managers are no less than Super …
Calling all Superheroes called Community Managers. Read More »
‘It is a capital mistake to theorize before one has data. Insensibly one begins to twist facts to suit theories, instead of theories to suit facts.’ – Sherlock Holmes in A Scandal in Bohemia. The process of discovering the truth through close observation of facts is one of the most satisfying intellectual pursuit. An unsolved mystery …
Do you still consider blog to be important? Does your latest marketing plan include blog strategy? If you are a large enterprise, most probably blogging is already there in one of your agenda, but making a decision over a blog is not that easy. First question could be what do I blog about? Can I …
Using Blogs as a part of your social media marketing strategy Read More »
