It will not be a wrong if I say that social media technology has not just changed the way we communicate but also the way we live.
Although the term ‘online marketing’ has been prevalent since a much longer time and the impact of generating sales and driving sales to a website has been the primary means of doing business online; but no other chapter can be compared to when it comes to social media. This is because of the velocity, the impact and the diffusion capability that social media carries.
With social media, communication has expanded out of the wall. Waiting for an operator at the other line is no longer the only option when you have to file a complaint on a brand’s service. You can simply post on the brand’s page and they will take care of resolving your query at the earliest before their image is being impacted.
None of the other mediums of online marketing is as fast and vast as social media- you can not only engage with your target audience but also find new prospects. With a decent community you will build influencers and brand advocates who will speak your language if you treat them well.
Sharing content, driving sales, collecting leads and keeping your customers happy is all possible with social media; and the impact is only ever expanding. Working on a well thought strategy and with a strong execution plan you can achieve a lot with social media. And the best part is that it requires much lesser fund as compared to other means of online marketing.