social media marketing

10 best blogs to follow on social media analytics

Social Media Analytics is becoming an important part of digital marketing. Every social media team consists of a social media analyst whose job is to measure the success of the campaigns and generate insightful reports with recommendations. Without social media analyst the team would not be able to improve its performance. Social Media Analyst acts like a …

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Social Media Strategy Review – Kings Eleven Punjab

Image via mercenie.com Kings XI Punjab have been in the news since the beginning of the IPL owing to co-owner Preity Zinta’s popularity amongst the masses. Wadia Group’s Ness Wadia and Dabur’s Mohit Burman are also the co-owners of this high profile team. The team is yet to win the IPL and have progressed from …

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7 Things about Social Media Listening every Marketer needs to know

Image credits:truelocal.com.au You want to know what’s being said about you on the internet. Of course you do! It’s the easiest platform, where people turn up in huge numbers, and expresses their opinions and experience of a product or a brand. Today every organization is in the battle of creating effective viral campaigns, relevant messages …

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How to Adopt the Right Strategy for Your Social Customer Service Center – By Amy Clark

Getting customer service right is difficult. Over time, the way that companies handle customer service issues has evolved as new technology is introduced. While social technology has created new opportunities for better customer service, it has also created challenges. Specifically, the use of social media to provide customer service has created unique problems that many …

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Six social media metrics your client wants to check everyday

The most commonly asked question by most of the clients is how they can assess the return on investment (ROI) of their social media activities. Although monetizing every social media activity in order to calculate the ROI might be difficult, so showing an indirect value in terms of key metrics would actually make them feel …

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