Social media is rated as the top marketing channel for lead generation. Strengthening this point, 51 percent of Facebook users and 67 percent of twitter users say that they are most likely to buy a product from brands they like on Facebook or follow on Twitter. Now since we understand that social media is a …
The Best Practices of Social Media to create a Digital Footprint Read More »
The 80-20 principle proposed by Pareto seems to apply to many areas in business including social media marketing. If you remember, the Pareto’s principle, it states that 80 percent of the effects come from 20 percent of the causes. When it comes to social media, the Pareto principle holds good regarding the ratio of time …
Have you ever felt that your blog post content doesn’t really work well as a Facebook post but just did it for the sake of doing it? Well, do you think your audience is too dumb and they wouldn’t make out the difference? When you have such a wonderful and powerful tool in your hand, …
How to transform your Content for different social media channels? Read More »
Before we jot down all the traits a Social Media Expert should have, let’s check out who a Social Media Expert is. A Social Media Expert is the one who develops and implements social media strategies, creates brand awareness, generates inbound traffic, encourages the product adoption and also builds on social networks for the company. …
Social Media is all about getting connected with people. Be it a B2B firm or a B2C firm, at the end it zeroes in on people communicating with people. Though marketing in other media can be channelised based on B2B and B2C, social media is all about P2P – People to People. While traditional marketing …
Social Media is all about P2P (People to People) not just B2B or B2C Read More »
In this fast pacing world, every marketer knows the importance of Social Media and how much missing on it would cost up to. Marketing has become consumer-centric and quite obviously, marketers are spending time, money and resources to grab attention from consumers and maintain lasting relationships with them. However, consumers are most volatile (may be …
How are Brands Getting Consumers’ Attention on Social Media? Read More »
Use Social Media Data Usefully Any data in this world is useless and meaningless unless you know it is genuine, reliable and accurate! Are you collecting silos of social media data which is not adding any value to your business? It is high time you stop collecting all the data at your reach. If you …
Boost your marketing efforts using Social Media Data Read More »
We are pleased to announce our latest eBook titled: Selling Without Spending SOCIAL MEDIA HANDBOOK FOR SALES AND MARKETING PROFESSIONALS “Lead Generation was never so easy. Sales people can never run out of leads in the Social Media era.” – Bhupendra Khanal, CEO Simplify360 Here are four reasons why Social Media presents an opportunity for Sales …
Selling Without Spending: Social Media Handbook for Sales & Marketing Professionals Read More »
Our recent social media research on Top 5 US Retail Brands have brought many insights on how brands can leverage social media. Why people are talking about retail brands and what they are mostly talking about? We found that people talk about 6 different things about Retail Brands: Event related stories About the services on …
