Social Listening Archives

Difference between Social Listening and Social Monitoring

Social Listening, Social Media / By simplify360

No! The difference between Social Listening and Social Media Monitoring is not just semantics. The two terms are often used interchangeably, but they are two different strategies that fulfill separate requirements altogether. What is Social Listening and Social Media Monitoring? Social Listening Social Listening is collecting data from social media mentions and customer conversations online …

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Why do Brands Need Social Listening in 2017?

Social Media Monitoring / By simplify360

Social Media Listening in today’s date is barely limited to simply understanding the number of likes and comments you have received on your posts and how your campaign has performed. Innovation among social listening and CRM tools has enabled bigger and smaller brands extract much more from social media. Most brands today have started incorporating …

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How to identify and grow your social media leads?

Social Media Monitoring / By simplify360

An excellent product or great service’s accountability is directly proportional to the amount of sales it makes. Higher the usage of a product, people tend to trust the product more and opt for it, in fact in many cases even upping their budget margins for great returns on investment. To make sure that your brand …

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12 best social media listening articles

Social CRM / By simplify360

Can you imagine a world where everything is on mute? What would have happened if we had no ears to listen to and sign language was the only medium of communication? What if there was no speaking, or music to listen to? Yes, life would have been a lot duller. But, ah thank God things …

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Where social media listening is headed in the next five years?

Social CRM / By simplify360

Social listening and monitoring industry has been growing ever since its inception. Without a doubt, social monitoring tools have reduced the gap between people and a brand name by at least a thousand fold; however there is a lot more potential in terms of harnessing benefit from it. Here is my take on where I …

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How social media listening can keep you out of trouble?

Featured, Social CRM / By simplify360

There is saying that ‘Unplanned moments are always better than planned ones’. Do you really think so? Brands with online presence who have just suffered a social media crisis would definitely not agree on this. Let’s say its 2:00 AM in your local time zone and you are snoring away in your dreamland. Meanwhile, an …

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5 most common myths about social media ROI

Social CRM / By simplify360

Image credits: rescuepost.com Every culture and tradition has myths and social media is no exception. Here are the 5 most common myths about social media ROI that you will come across: 1. You cannot measure ROI for social media Yes, it is possible to measure social media ROI. All you need is to create specific …

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How social media listening is making the world a better place.

Social CRM / By simplify360

Image credits: blog.iavm.org Social Media has revolutionized the way we do things and the way we communicate. The impact of social media in our lives is endless, we may not be aware but our Facebook profile may be under the scrutiny of defense forces to monitor if we are performing any unlawful activity. Imagine that …

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Reasons why you should be talking about social media listening!

Social CRM / By simplify360

We trust and value the opinion of our peers and others more than brand endorsements, advertisements or PR. And since social media is one of the most commonly used medium of communication, it is obvious that it is the preferred mean of sharing and expressing our opinions or feedback about products and brands . According to an article published …

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