Have you ever heard of people looking at a photograph or painting just once and throwing it away? Of course not, right? So, why trash a piece of content after publishing/reading it once. Writers put in as much effort to create a good article as a painter does to draw a painting. Then, why isn’t …
Renew and Re-share Old Content to Increase Reach Read More »
The ultimate goal, forever company is to increase their sales, how do brands achieve that is the actual question. While outbound reach out is one tried and tested method, it is also a hit or miss tactic to generate leads. Inbound marketing on the other hand drives more qualified leads, with higher conversion ratio. However, …
Over the years with changing market scenarios, most companies today have started investing in content marketing. However, what most companies miss out on, is to set a trend and not merely follow the ongoing trend. The recipe to content production sounds simple, all you got to do is find a few writers, find a few …
A year back we made a decision to leave our old slideshare account and focus on a new one with better branding and content strategy. When we started our slideshare content marketing in 2009, we were not exactly sure of its true potential. But with time, we were delivering great content one after the other …
Simplify360 crosses 1Million views on Slideshare in 2014 Read More »
1. Be updated with the guidelines of the social channels you use for your business-You should be aware of the regular changes and updates that happen to derive the maximum benefit out of them. 2. Own and acknowledge your mistakes– Goof ups may happen with anyone- even the biggest of brands go wrong. What matters …
10 tips to boost the effectiveness of your social media marketing strategy Read More »
Social media is not about just sales, it’s also about awareness. With so many metrics, we often get confused as from where we should start. It has been almost a decade since the inception of Facebook, but still we get social media ROI wrong. Majority of marketers think that ROI is a metric, but actually, …
1. Prove that you are an expert: When you are talking something to your audience, make sure you choose topics in which you excel factually. Remember that most audience absorb visual elements faster than text. Cut down on the lengthy paragraphs, talk to the point and show visuals everywhere possible. Most importantly, you need to …
In a recent announcement from Facebook regarding their legendary news feed algorithm, we have learnt that now the social platform will be giving lesser priority to text updates from organizational/company pages. Chris Turitzin, Product Manager, News Feed Ranking in a recent blog post mentioned that “Page admins can expect a decrease in the distribution of …
Facebook reduces exposure for text-updates from brand pages – News Feed Tweaked Read More »
Today’s customer has changed; She is now more informed, carries smart phone, browses multiple social media channels, visits “n” number of review sites before finalizing the purchase and now she expects from the enterprises to provide contextual customer service and wants them to understand her completely. This is the age, where customers want to marry …
