The concept of marketing chatbots was introduced as soon as AI chatbots became a trend.
Today, brands utilize the benefits of AI chatbots as much as possible. They are no longer limited to just providing customer support. As we’ve covered in multiple blogs,
handling frustrated customers is just one way to put chatbots into use.
With the right approach, conversational chatbots can do more – executing an automated and precise marketing strategy is one. All you should know is, how to use AI chatbots for marketing. And to do that, you need to learn from businesses that have already leveraged chatbots for marketing.
That’s exactly what this article is about. In this read, we have listed 10 brands that have used marketing chatbots the way they should be used!
These will help you draw insights from various successful chatbot examples. Having real-time chatbot-marketing examples also helps bring relatability to the situation. After all, if they did it, so can you!
Although, we suggest you go through the following blog before you continue reading any further.
➡️The Ultimate Guide to Chatbot Marketing in 2023
Now that you are clear with the basics of chatbot marketing, it’s time we stride through the complex parts. Let’s begin by understanding the difference between chatbot marketing and marketing chatbots.
Chatbot Marketing vs Marketing Chatbots
On the face of it, the two terms seem identical. However, they are as different as non-identical twins. Even when they carry the same values and features, they serve different purposes.
Think of chatbot marketing as the practice of using chatbots to perform marketing-related activities, whereas marketing chatbots is the tool that’s used to do it. It is probably the best way to differentiate the two.
Whereas, the term “chatbot marketing examples” is about the strategy, planning, execution and best practices one should carry out before deploying an AI chatbot for marketing.
Now that we are in the clear, let’s look at a few tips for successful chatbot marketing.
How to Use Chatbots for Marketing Efficiently?
One of the most important things to remember is chatbots act as a mediator. They can convert first-time visitors into customers, really fast. There’s an 82% chance of visitors turning into customers if they chat with you first.
With Simplify360’s AI-powered Live Chat support, you can create personal connections with your customers. The live chat feature offers your customers access to real-time support when they need it – hence, if you haven’t yet explored the horizon of live chat, DO IT NOW!
Also, with Simplify360, you can deploy chatbots on various platforms and manage multiple channel queries from one place. You can manage performance metrics for chatbots, agents, and conversations. All of this along with seamless automation.
That said, here are some tips to elevate the chatbot marketing experience – we’ve mentioned them quite briefly here but we’ll come up with an in-depth article on this soon.
1. Set Benchmarks for Metrics
To measure how successful your chatbot marketing, is you must set goals.
Your marketing team should set objectives and define metrics to assess your marketing chatbot’s performance. Some of these metrics can be – increase in sales, increase in customers, or customer feedback.
2. Choose the Best AI Chatbot Solutions Platform
This one choice alone can make all the difference for your chatbot marketing initiative. Going with the best chatbot solutions platform means you have access to the best technology and experts who can guide you along the way and do the job for you.
Hence, it is always to do your research before you go ahead and partner with one. To make things easy for you, we have this blog where we’ve listed the best AI bots available around.
3. Align Your Bot’s Personality With Your Brand
Your marketing chatbot shouldn’t depict a personality different from your brand. A successful sales chatbot example is a reflection of what your brand stands for. For instance, if you’re a sports brand, your chatbot must-have sporty energy.
Set your chat conversations and the appearance in a way that your chatbot represents your business accurately.
4. Utilize Chatbots on Social Media Platforms
Let’s take the Facebook Messenger chatbot for example.
This sales chatbot can interact with users through a product quiz. You can also create some ads for your Facebook page that direct visitors to the chat on Messenger. This increases engagement and presents your product uniquely. Most importantly, it will improve your click-through rates.
5. Collect Feedback
Customer surveys are the best way to make improvements.
Sending simple customer satisfaction surveys and follow-ups to your visitors after the conversation can help you understand your customer expectations better. You can use this feedback to make necessary changes to your chatbot’s conversational skills. In fact, you can even ask customers to rate the conversation while they are conversing with your marketing chatbot itself.
So, those are some of the important tips for starting off on the right foot when it comes to chatbot marketing. With that, we have covered the basics and reached the most important section of this post – successful chatbot marketing examples.
10 Best Chatbot Marketing Examples for You
Here are 10 real-life marketing chatbot examples that tell you what a good marketing chatbot should look like. We’ve taken examples from brands across verticals and highlighted why their chatbot stands out for a better understanding.
Let’s start with the first best chatbot marketing example.
1. Correlated
Correlated is a product-led revenue platform that is concerned with nurturing its audience. It aims to create awareness among the general public regarding its products. They also assist potential customers with their buying decision.
An integral part of their strategy is their marketing chatbot.
Correlated’s chatbot is an ideal marketing chatbot example of nurturing prospective customers with top-level content.
What is Correlated’s Chatbot Marketing Strategy?
Correlated’s marketing strategy is known as conversational marketing. It involves engaging website visitors through dialogue to educate them about your company. This is a fairly new addition to the chatbot marketing strategy.
The concept is to be proactive and educate your prospects in real-time conversations.
The advantages of this marketing chatbot include boosted user engagement and increased conversion rates.
2. Mobile Monkey
MobileMonkey’s marketing chatbot uses interactive and engaging content while conversing with the public. By embedding quizzes and polls, it warms up its audience before sharing a lead magnet.
Once the chatbot has caught the audience’s attention, it can proceed to offer a promo code or announce a new product launch.
This is an ideal chatbot marketing example to understand how sales chatbots can increase engagement before offering a guide. You should definitely take a few cues from this chatbot.
3. Huffington Post Entertainment
Huffington Post Entertainment’s sales chatbot is a perfect example of using chatbot marketing to deepen your bond with your customers.
Adelina, Huffington Post Entertainment’s marketing chatbot recommends to people what to watch on Netflix. The chatbot is available for all on HuffPost’s Entertainment Facebook Page.
It is a true chatbot marketing example of messenger chatbots.
While the bot hardly provides any chance to promote its own product, it enables HuffPost to interact with its readers directly.
4. Kiehl
This is an ideal marketing chatbot example.
Kiehl’s marketing chatbot is a rule-based chatbot that provides customers with tailored recommendations of products to choose from.
The company has created a multi-step quick journey that automatically identifies the user’s skin type. Based on this, the bot leads the user to the most relevant products present on the website.
Kielh’s marketing chatbot is an ideal example of the many benefits of chatbot marketing. This type of tailored response improves your customers’ shopping experience and can increase the chances of a conversion happening.
Simply put, when utilized properly, marketing chatbots can be a 24×7 sales agent on duty.
5. Drift
If you’re a B2B company, Drift’s marketing chatbot is just the right example for you.
Chatbots can schedule meetings – we all know this. But, how does it enhance your chatbot marketing strategy? Let’s understand this with the help of Drift’s chatbot marketing strategy.
What makes Drift’s marketing Chatbot Special?
Drift’s sales chatbot is a good example of how B2B companies can use automated scheduling for arranging meetings.
The company’s conversational chatbot assistant starts the conversation with a simple, “Hey there! Looking to learn more about Drift?”. If the prospect shows interest, the bot is quick in arranging a meeting with a sales rep.
Connecting your sales chatbot to the calendar removes friction from booking appointments. This helps create a better user experience.
6. Bluebella
This is yet another example highlighting the multiple benefits of chatbot marketing.
How often have you realized that you lost the customer before even disclosing exciting offers? Customers ignore pop-ups and banners. This results in them closing a window without even noticing the discount offers.
Keeping this in mind, Bluebella built its marketing chatbot especially to provide referrals, making it another ideal chatbot marketing example.
This marketing chatbot example shows how your sales chatbots can catch visitors’ attention.
7. Peloton
You could use your chatbot for various marketing purposes. But, nothing beats it being able to collect visitor/customer/user data. This is because collecting contact information via a chat window is one of the best practices followed in marketing.
One such marketing chatbot example is that of Peloton.
Peloton collects its visitor’s email addresses after they enter their first message. This practice has two primary benefits – visitor retention and better response rates.
This chatbot marketing practice is ideal for lead generation. It is an effective approach to collecting customer information without ruining the user experience.
8. Instapage
Generating leads alone isn’t enough. You also need to be able to qualify these leads. And what better way to do these than with the help of chatbots?
You can add qualifying questions within your live chat window. This will help you collect more information. Eventually, it leads to highly personalized campaign designs.
Take Instapage for example. Instapage’s chatbot asks its visitors a bunch of primary questions. This helps the bot assign visitors to the correct sales rep or plans. The information collected also enables the rep to have a detailed understanding of their buyer’s persona which is itself enough to convert prospects into customers.
This type of chatbot marketing practice is ideal if you wish for efficiency in your reps’ performance.
9. Woopra
Enough of discussing lead generation and qualification. As we said earlier, there are numerous benefits of chatbot marketing. One such benefit is eliminating junk reach outs.
Woopra serves as an ideal chatbot marketing example for this.
The company’s marketing chatbot encourages users to first familiarize themselves with Woopra. This is done by recommending types of educational content and webinars. Keep in mind that Woopra’s sales chatbot doesn’t start the conversation by collecting information. This process is done only once the user has shown some interest in accessing the high-value content.
Why Woopra is a unique Chatbot Marketing Example?
The intention behind brands encouraging visitors to fill out a contact form is to assign them to a sales representative.
Woopra’s goes a step above and inserts a lead magnet after a few qualifying questions. This ensures that only quality leads are collected – the ones that actually should be nurtured.
10. Wrike
Wrike’s chatbot marketing strategy focuses on engaging returning visitors. How does it work?
Chatbots are usually connected to CRM systems which enables them to understand user behavior. Simply put, your live chatbots can remember actions taken by users on the site in their previous visits. This helps them generate a personalized message for returning visitors.
See the above-given image for an example.
Wrike’s live chatbot encourages visitors to click on the chat button. With the evolution of conversation, users can learn about key products and chat with respective sales reps.
Wrike has an ideal chatbot marketing example to engage abandoning customers.
So, those are the 10 best marketing chatbot examples from different brands. There were a lot of different use cases we came across like lead generation, customer data collection, engagement and more.
The chatbot marketing example from Mobile Monkey is one of the best because it’s modern, engages customers the right way and resonates with the brand as a whole. But that’s according to us.
Which one do you think is the most fun and unique? Do let us know in the comments below! With that, we are wrapping up this read!
Conclusion
It is of little value if you’re only getting started with automated chats or already have one. Marketing chatbots are a tool you should be using without any questions.
We agree that chatbot marketing is a new idea. One that you need time to get accustomed to. But so does your competitor. Make use of the above-mentioned example to establish your own marketing chatbot.
If you have any more queries related to the topic do let us know in the comments below. Meanwhile, here are some FAQs related to chatbot marketing.
FAQs about Marketing Chatbots
1. How do you use chatbots for sales?
Using chatbots for sales can be done in various ways. Chatbots can help with lead generation, lead qualification, and the elimination of junk leads. Another way marketing chatbots can help you increase sales is by retaining website visitors.
2. What are examples of chatbots in marketing?
Some of the best marketing chatbot examples are Wrike, Huffington Post Entertainment, Bluebella, Mobile Monkey and more. Since chatbots are highly customizable, you can use them for different use cases.
3. Is chatbot a marketing tool?
Chatbots have been improving and making customer support an easy task since their launch. A large part of marketing involves increasing your brand’s visibility. This, however, cannot be done at the cost of disrupting your current customers’ experience.
With the help of a chatbot, you can automate and schedule most of your marketing-related tasks.
4. What are marketing chatbots?
Marketing chatbots are tools utilized by marketing departments of various brands to automate customer support. A few of its many benefits include custom retention, increased customer loyalty, improved user experience, seamless website navigation, increased conversion rates, etc.