June 2013

Social Media Pulse: The case of customer outrage against Lemp brewpub on social media

It was one of those incidents which picked up on social media and ended up on mainstream media. This has opened up an altogether new face of social media crisis for all the brand owners. We think that this particular incident can serve as a learning opportunity for all the community managers, and especially the …

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Simplify360 Reloaded!

 First Simplify360 was cool, now it is awesome! 😀 We have introduced some really wonderful features which now places us in the mixed limelight of “simplicity” and “innovation”. We are super excited to announce some of the most requested features and we hope you enjoy using them as much we enjoyed developing them. Twitter Account Measurement Much Improved Now! 1. Ability …

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Samsung Galaxy S4 Mini leaked: How social media can spread rumour like wildfire

Samsung Galaxy S4 Mini was spotted in Samsung App store on 27th May, 2013. As a result, the volume of conversations about Samsung Galaxy S4 peaked that day. Influential twitter accounts like @Mashable were seen tweeting about it: Oops, looks like Samsung accidentally placed a pic of the Galaxy S4 mini online. @Emily has it: …

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Should Twitter worry over Facebook Hashtags?

First they changed their “Subscribe” button to “Follow” , then introduced a timeline, then introduced verified accounts and now they have introduced hashtags. The words “Follow” , “Hashtag”, “Verified Accounts”, “TL” from the very beginning of social media revolution are synonymous with Twitter. Facebook’s decision of including hashtags will definitely impact the way people use …

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