Samsung Galaxy S4 Mini was spotted in Samsung App store on 27th May, 2013. As a result, the volume of conversations about Samsung Galaxy S4 peaked that day.
Influential twitter accounts like @Mashable were seen tweeting about it:
Oops, looks like Samsung accidentally placed a pic of the Galaxy S4 mini online. @Emily has it: http://t.co/CiPUWn9CAW
— Mashable (@mashable) May 27, 2013
There were also tweets from @TechCrunch
Samsung Briefly Posts Galaxy S4 Mini On Its Apps Site, Adding New Credence To A Summer Release http://t.co/ipJM5x5BzT by @catherineshu
— TechCrunch (@TechCrunch) May 27, 2013
As a result the news spread to over 165 countries.
This resulted in an estimated audience reach of 151,951,604 impressions.
After the leak, Samsung was forced to release Galaxy S4 Mini in haste.
Samsung Confirms 4.3″ Dual-Core Galaxy S4 Mini To Widen Access To Its Flagship S4 Brand http://t.co/8xtZViq8Vh by @riptari
— TechCrunch (@TechCrunch) May 30, 2013
In the period analyzed from 20th May to 10th June, 2013, here is the summary of some of what happens:
Though it may be debatable whether Samsung had intentionally leaked the product or not, it is certain that Social Media indeed played a very important role in spreading the rumour and in the subsequent launch of the product.