Samsung Galaxy S4 Mini leaked: How social media can spread rumour like wildfire

 Samsung Galaxy S4 Mini leaked: How social media can spread rumour like wildfire

Samsung Galaxy S4 Mini was spotted in Samsung App store on 27th May, 2013. As a result, the volume of conversations about Samsung Galaxy S4 peaked that day.
Samsung Galaxy s4 Mini leaked
Influential twitter accounts like @Mashable were seen tweeting about it:


There were also tweets from @TechCrunch

As a result the news spread to over 165 countries.
Top 15 countries spreading Samsung Galaxy S4
This resulted in an estimated audience reach of 151,951,604 impressions.
After the leak, Samsung was forced to release Galaxy S4 Mini in haste.
 

 
In the period analyzed from 20th May to 10th June, 2013, here is the summary of some of what happens:
Statistics about the leak of Samsung Galaxy S4 MINI
Though it may be debatable whether Samsung had intentionally leaked the product or not, it is certain that Social Media indeed played a very important role in spreading the rumour and in the subsequent launch of the product.

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