No! The difference between Social Listening and Social Media Monitoring is not just semantics. The two terms are often used interchangeably, but they are two different strategies that fulfill separate requirements altogether. What is Social Listening and Social Media Monitoring?…
Social media monitoring in an important aspect of digital media strategy, and is often used to derive insight from social data or measure the success of their digital marketing campaigns. Below infographic illustrates how social media monitoring plays and important…
The world we live in today, the value of supply meets demand cannot be underestimated. With India serving as the conduit for the digital revolution, we are extremely ill equipped to handle a seemingly infinite influx of customers. With more…
The World’s leading Social Business Intelligence Company, serving over 200 brands across the World including ITC Foods, Mahindra Retail, Toyota, Yamaha, Viacom18, Star TV, Bacardi etc. is making yet another big move. After partnering with few of the biggest names…
New Advanced Search will enable marketers to drill down social media data based on author, website, note, ticket ID and multiple tags created by the users. This will allow marketers to find what they are searching for more quickly and…
With everyone talking about social media marketing and measurement, it might get redundant to talk about the importance of social media listening. But the fact is, no matter how much stress we give to social media listening, it is still…
Investing on Social Media listening tools and executing it successfully requires more than just a knowledge about social media. It requires strong agenda, focus, resources, timeline and a full-time dedication. When Apple was about to launch their iPhone 5, Samsung…
Would it be wise to interrupt someone else’s conversation in a pub? The answer which comes naturally is “No” but won’t it be good if you have something valuable to share which the other person might find relevant. This is…
Most of us generally start a day by picking up a news paper or visiting a local/international news site. If you are a sports fan, you would probably read about the latest buzz around the sports tournaments and match results.…
Social Media Listening is not a new art of doing business. It is deeply rooted into the traditional market research. The only difference is in the method of data collection. Traditionally, you had sets of questionnaires to be filled by…
GO TOP
