social media listening Archives

Difference between Social Listening and Social Monitoring

Social Listening, Social Media / By Simplify360

No! The difference between Social Listening and Social Media Monitoring is not just semantics. The two terms are often used interchangeably, but they are two different strategies that fulfill separate requirements altogether. What is Social Listening and Social Media Monitoring? Social Listening Social Listening is collecting data from social media mentions and customer conversations online …

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Social Media Monitoring for Digital Agencies

Social CRM / By Simplify360

Social media monitoring in an important aspect of digital media strategy, and is often used to derive insight from social data or measure the success of their digital marketing campaigns. Below infographic illustrates how social media monitoring plays and important role. In case you are interested, you can also download our free ORM toolkit for …

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Simplify360 Partners With Digital Vidya to Enhance Their Digital Marketing Certification Programme

News, Social CRM / By Simplify360

The World’s leading Social Business Intelligence Company, serving over 200 brands across the World including ITC Foods, Mahindra Retail, Toyota, Yamaha, Viacom18, Star TV, Bacardi etc. is making yet another big move. After partnering with few of the biggest names in the industry, Simplify360 is now joining hands with Asia’s leading digital marketing training company- …

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What experts are saying about social media listening?

Social CRM / By Simplify360

Social Media Listening With everyone talking about social media marketing and measurement, it might get redundant to talk about the importance of social media listening. But the fact is, no matter how much stress we give to social media listening, it is still the least used strategy by brands. The main problem is that brands …

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Can social media listening be considered as an intrusion to user privacy?

Social CRM / By Simplify360

Would it be wise to interrupt someone else’s conversation in a pub? The answer which comes naturally is “No” but won’t it be good if you have something valuable to share which the other person might find relevant. This is the basic premise that we are going to discuss here – Is jumping into conversations …

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Why We Love Monitoring (And You Should, Too!)

Featured, Social CRM / By Simplify360

Most of us generally start a day by picking up a news paper or visiting a local/international news site. If you are a sports fan, you would probably read about the latest buzz around the sports tournaments and match results. If you are a movie buff, you would want to check the latest movie release …

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Why brands fail when it comes to social media listening?

Featured, Social CRM / By Simplify360

Social Media Listening is not a new art of doing business. It is deeply rooted into the traditional market research. The only difference is in the method of data collection. Traditionally, you had sets of questionnaires to be filled by your selected customer segments but not anymore. Your customers are already talking about your brand …

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Why do we need to do a social media listening audit?

Social CRM / By Simplify360

Social media listening audit is what you need when you want to treat your audience the way they want to be treated not just the way you want to treat them. Social media is a two-way communication channel unlike the traditional direct mail or the emails. And above anything else, listening needs to be given …

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How to set-up your social media listening system?

Social CRM / By Simplify360

Social Media Monitoring Dashboards are the futuristic way of looking into your business scenarios and using it to make business decisions. But there are lot of challenges in setting up social media monitoring dashboards. This presentation will take a look into the brief of it. How to set-up your social media monitoring system? View more …

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