Case Study

Casia 2014 Update: 25 Teams from 10 colleges make it to Stage3- Have Your Say

After a lot of discussions and evaluation, we have shortlisted our 25 teams who move to Stage 3, Have Your Say. The shortlisted teams will soon receive details for the next round. Here take a look: SN Team Name Team Members College 1 Oxymoron Vipul Gupta & K. Raju Krishnan Department of Business Economics, University …

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Casia 2014 Update: The 50 teams who made it to stage 2- The Social Assessment

Stage 2 (Preliminary round) results of Casia 2014 are finally out. Here is the list of 50 teams who qualified for the next stage, The Social Assessment. Congratulations teams, you will receive a confirmation email shortly. SN Team Name Team Members College 1 Oxymoron Vipul Gupta & K. Raju Krishnan Department of Business Economics, University of …

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Social Media Pulse: The case of customer outrage against Lemp brewpub on social media

It was one of those incidents which picked up on social media and ended up on mainstream media. This has opened up an altogether new face of social media crisis for all the brand owners. We think that this particular incident can serve as a learning opportunity for all the community managers, and especially the …

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