social media marketing

Brands, Hashtags, Instagram Marketing and more!

Instagram has upped the social game over the last two years and has evolved from being a simple photo sharing platform to a full-fledged marketing platform. The statistics for Instagram has changed drastically as marketers realized its potential. Instagram worked significantly well for most fashion brands and food tech companies. In fact, according to a …

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Simplify360 Brings Ajay Alur As Its CEO, Bhupendra To Focus On Product

Social Business Intelligence leader Simplify360 brings in prominent Business Leader and Director of WW sales for HP Software as new Chief Executive to increase focus on enterprise clients.The company is serving some of the big names in the industry like Viacom18, Star TV, ITC Foods, Mahindra Retail, Future Group and HDFC Bank.Bhupendra will remain in …

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5 Digital Media Blunders Which Could Have Been Avoided

Digital Media agencies carry a huge load on their shoulders, when they take up the responsibility of carrying out digital and social media endeavors for bigger companies. This also means taking up the responsibility of success and failure related to the campaigns which involve huge monetary effects. While some digital media campaigns such as the …

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What Does the New Guided Search on Pinterest mean to Marketers?

In the last few months, Pinterest has received an overwhelming change in their user base. Females still stand as the dominating gender with approximately 71% coverage according to a research conducted in December 2014. Reference: http://www.pewinternet.org/2015/01/09/social-media-update-2014/pi_2015-01-09_social-media-demos_04/ However, according to a latest research, the rise in the male users of Pinterest has shown drastic improvements and …

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