Recent Gartner survey showed that the top five reasons to invest in social media came under the needs of marketing. Below are those 5 reasons: 1. Strengthen Relationship with Customer 2. Enhance Brand Awareness or Brand Preference 3. Share Information and Ideas With Customers, Suppliers and Partners 4. Establish Interactive Relationship With Customers 5. Increase …
Content in the digital media era is enrouting up ways to reach greater heights. Content is now in various formats like articles, white papers, infographics, podcasts, videos, dynamic charts, etc. There are handful of content marketing channels which are not completely utilized by marketers. A whopping 54 percent of marketers are going to increase their …
What is the next big thing in digital media space? Read More »
In this fast pacing world, every marketer knows the importance of Social Media and how much missing on it would cost up to. Marketing has become consumer-centric and quite obviously, marketers are spending time, money and resources to grab attention from consumers and maintain lasting relationships with them. However, consumers are most volatile (may be …
How are Brands Getting Consumers’ Attention on Social Media? Read More »
