Brand management

Customer Experience: Top 5 Free Social CRM Tools

Traditional channels like emails and calls make only 60% of the customer experience piece. Facebook and Twitter have changed the way customers interact with your brand and post queries, complaints and feedback. CX teams need to actively engage with their customers and if you have access to conversations from multiple platforms at one place, it …

Customer Experience: Top 5 Free Social CRM Tools Read More »

5 critical steps for your Online Reputation Management

Nearly, all your customers will Google about your company, will go through its history and background before pursuing any business with you. Clients are “reputation seekers” and they look forward for a reliable & trustable company in order to “feel safe” with an organization whom they intend to business with. Your online reputation will determine …

5 critical steps for your Online Reputation Management Read More »

Social Media Pulse: The case of customer outrage against Lemp brewpub on social media

It was one of those incidents which picked up on social media and ended up on mainstream media. This has opened up an altogether new face of social media crisis for all the brand owners. We think that this particular incident can serve as a learning opportunity for all the community managers, and especially the …

Social Media Pulse: The case of customer outrage against Lemp brewpub on social media Read More »