NYU Stern partners with Simplify360 for Superbowl Advertising Research
Researchers from New York University’s Stern School of Business have recently partnered with Simplify360 to conduct joint work about the Superbowl and other major sporting events. Their partnership is focused on bringing cutting-edge scientific research methods to analysing complex patterns of Social Media discussion, and the impact of chatter on advertising performance. Simplify360 Platform will …
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