The concept of Online Reputation Management is still confusing for a lot of people. Most tend to confuse this concept with social media monitoring/analytics and a lot of them tend to mix it up with Public Relations. What most people fail to understand, are the dynamics of ORM, which is widely divided into two main …
Why Online Reputation Management is critical for growth? Read More »
Like it or not, people are talking about you online. They’re talking about your brand, your products, the industry and your competitors. Do you know what they are saying? If not, why not? Can you afford not to listen? Managing your online reputation isn’t shameless promotion; it’s a means of defense and a best practice …
Internet has travelled from becoming the next big thing to the biggest thing in India. According to a report by Business Standard, the number of internet users in the country has increased from 50 million in 2007 to 300 million in 2014. This is almost a 6 times growth in just a period of few …
E-commerce in India: Top 5 Social Media Campaigns Read More »
Amazon.com, Inc. is an American international electronic commerce company with headquarters in Seattle, Washington, United States. It is the largest Internet based company in the United States. [Wikipedia] They have a good presence in the major social networks. They also have a dedicated customer care handle on Twitter. Element 1 – Tone of Messaging The …
Amazon has social media presence on Facebook, Twitter, Pinterest, Tumblr, Instagram, Quora, YouTube, Vine, LinkedIn and Google+. Sentiment analysis Buzz analysis Buzz share language-wise Buzz by Gender Buzz country-wise Hourly buzz rate Source Distribution -buzz Content Analysis- Facebook 1. Context based engagement with offers: Leveraging Oscar Event On March 1, Amazon asked its fans to …
