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Servicing Customers Socially

[INFORGRAPHIC] Instagram Marketing Cheat Sheet

Having insights is a crucial part of social media marketing strategy. Clarity on how consumers should be targeted can make all the difference to outcomes. Instagram being the most preferred medium for brands engagement can help your marketing team adopt a customer-...

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Data saving feature a Win-Win for both Instafam and Instagram!

Instagram has a little-known feature to help users who are on the move use the app with more confidence and avoid major data usage. This feature is currently available for Android users. It helps users view the content of their choice with a considerable reduction ...

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WeChat Stories

Chinese messaging superstar WeChat is testing a new feature with a limited user group on the “Top Stories” page. Users in a test group get a separate page that shows all the articles liked by them for the last 7 days (“Wow” tap). This can also be viewed in ...

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Status Ads on WhatsApp by 2020!

WhatsApp finally confirms that Ads will be displayed on the status page. Recently at Facebook Marketing Summit held at the Netherlands, Facebook confirmed that WhatsApp status ads will be rolled out starting 2020. Olivier Ponteville, who attended the conference twe...

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Customer Experience: Top 5 Free Social CRM Tools

Traditional channels like emails and calls make only 60% of the customer experience piece. Facebook and Twitter have changed the way customers interact with your brand and post queries, complaints and feedback. CX teams need to actively engage with their customers ...

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Simplify360 is recognized as Company of the Year 2017 for Social CRM

In the December issue of CIOReview, one of the leading magazine on enterprise solutions, Simplify360 has been recognized as a Company of the Year 2017 for Social CRM. As we move in 2018, customer experience management and customer analytic solutions has been gainin...

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Types of Content that Helps You Drive Engagement on Social Media

The world of content is bustling with increasing number of writers by the day leading to over 2 million pieces of blogs being published every day. Do you know how easy it makes for your content to get lost in the crowd? To ensure your content cuts through the noise...

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Padmavati Crisis: Social Media Reacts

Bollywood has been criticized time and again for the kind of movies made, since time immemorial. Although the Indian film industry has a dedicated censor board for inspection before they release, which in itself is bad enough, the people in India also enjoy taking ...

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What Measures Should Airline Companies be Taking After Indigo Dispute?

IndiGo Airlines has been on the spot for the last few days, and more incidents of mishaps have just added fuel to the already raging fire. It’s almost like IndiGo is going through a rough phase and competitors are taking much advantage of the situation. Over the ...

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Providing Better Customer Service by Asking the Right Questions

Asking the right questions is as important as providing quick customer service, to earn customer loyalty. The journey to providing great customer experience starts with a few questions, some asked by the customer and some by the brand. These questions are especiall...

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