Did you know that almost 4 billion people are expected to use social media by 2025? Platforms like TikTok and Instagram have a significant impact on consumer behavior. This has resulted in organizations increasing the resources that they invest in social media marketing. With each passing year, social media permeates more and more aspects of the business. Needless to say, social media marketing has multiple benefits. It can drive sales and improve customer relationships. But most importantly, it helps build brand awareness.