2012, was a great year with great revolutions in social media. Though it is going to be tough to predict, where social media stand in 2013, we still made efforts. Our predictions will help in slating your social media plans for the coming twelve months. In this list of predictions, you’ll know what’s going to change, what’s not, what new is going to pop up, etc. Hope these will help in having steady social media profiles to know whether you still need to care about those freaky ‘likes’, ‘tweets’ and ‘pins’.
Social media becomes a core business activity: Most marketers are likely to go aboard on to the social media platforms on realizing its importance. More marketers are going to concentrate on social media activities.
Visual Marketing Increases: Visual marketing is the next marketing tactic to word-of-mouth. This is the reason businesses are getting serious about visual marketing and it is definitely going to reach a new level in 2013. Brands will try and understand the visual marketing tactics and most of them will execute it as well. Pinterest and Instagram will rule the social media web.
Content Marketing is the new social media tactic: Content marketing will gain high importance and marketers will focus more on targeted marketing. Content creation will become niche and targeted in the coming twelve months. Marketers will dig out and find out new ways for content creation and publishing.
Google+ will become a must-have: Google+ along with it social features to hang out and other fun stuff, will likely come up with concepts more useful for businesses. And since Google+ is one of the tough competitors, businesses will work out on the social media network.
Marketers will cut down on the number of social media channels: Marketers will realize that not all social media channels would fit in their business requirements. So they’ll reduce the number of social media channels they have been using for social media activities. They will take decisions based on their niche industry verticals.
More industries will get involved in social media: Till now retail is the top industry which has been using social media for businesses. Later, even other industries have slowly entered. In the last two years even the most traditional healthcare industry had stepped. This year, more industries are expected to take off towards social media to take advantage and win more business.
Marketers increase social media expenditure: With so many industries and marketers entering marketing into the social territory, experts say that marketers would increase their investments on social media in order to beat out the competition and stay ahead.
LinkedIn gets better and bigger: More marketers will rely on LinkedIn network to build partnerships, acquire new clientele, etc. LinkedIn has been a very professional world and will continue to do so. 2012 was the year when most people have started using their LinkedIn accounts to get new jobs and head hunters for finding new skill sets.
Facebook users will lose interest: When compared to 2011, Facebook statistics show invariable decline in the number of users. Predictions are that Facebook users are going to get bored with the platform. So they would slowly slip away from the breaches.
Twitter will win more bucks: Twitter never had a record of downfall in their charts and the trend would continue even in 2013. Twitter users will go higher. And the number of tweets be minute will also increase rapidly.
These a few predictions social media gurus are expecting to happen. However, we cannot see what would actually happen unless and until we go through it…
- Product
Digital Care
One platform for all your CX & support needs.
Omnichannel Support
Bring all your customer communications to one place.
Online Review Management
Monitor & respond to Location, App & eCommerce reviews.
Email Management
Manage your emails the moden way with AI
Social Media Suite
Experience social superpower with the all-in-one social suite
AI Chatbots
Automate support with AI bots across channels
Live Video Chat
Deliver moden CX and great support with 1 on 1 interactions.
Live Chat
Enable customers to connect in real time on their favorite channels.
- By Need
One-Inbox
Enable agents to monitor & respond to cross-channel communications.
Reputation Management
View reviews across all aggregator sites and understand customer sentiment.
Support Automation
Set support on auto-pilot mode across channels with intelligent bots.
Video Enabled Support
Give more connected support experiences to customers with live video calling.
Social Media Listening
Listen to customer conversations, gain a deeper understanding and make data-driven decisions.
Social Media Publishing
Streamline your content strategy, boost engagement, and maximize your online presence.
- Channels
WhatsApp
Engage customers and increase sales on WhatsApp.
Instagram
Track photo posts, sponsored posts, stories, reels, IGTV comments, mentions & more.
Google My Business
Manage multiple location Google Business Messages from one inbox in real-time.
Twitter
Respond and listen to conversations on Twitter with Simplify360
Facebook
Monitor Facebook groups & pages, post comments, mentions, conversation history and more.
- By Industry
BFSI
Empowering BFSI to deliver amazing CX.
Telecommunication
Deliver nextgen CX.
Retail & eCommerce
Make every shopping experience a great CX story.
Entertainment
Stay in the limelight with superior CX.
Others
Know how Simplify360's CX & support platform can help you deliver amazing CX.
- Company
About Us
Simplify360 - The Who & Why Question?
Culture & People
Meet #SimpliFam - the team that enables you deliver amazing CX.
Careers
Want to be a part of SImplify360 journey? It starts here!
- Blogs
- Customers