Social Media aroused the need to measure the huge amounts of data that was being generated through various channels such as Facebook, Twitter, Blogs and more. However, doing this manually was impossible and hence arose the need to measure this…
Introduction Social Media can be defined as a set of channels using which people can communicate in a many-to-many relationship as opposed to one-to-many relationship of the traditional media like Radio, Television or Magazines. Broadly speaking, Social Media consists of…
