Mumbai 6th May 2012: SMG Digital, a Starcom MediaVest company, launches Social Media Monitoring and Engagement platform SMG SocioAnalytics. The product is launched in association with Simplify360, the leading Social Media Management Infrastructure firm.
SMG Digital launches the product after few weeks of two prominent hiring in Ex-BBC Executive Sharon Aneja and Ex-Media Contacts Executive Gautam Pingali to spearhead the Digital arm. This marks a strong entry of Starcom MediaVest Group into the Social Media space. The initiative is led by Arnab Mitra, Director at the company.
Arnab says, “Social Media Revolution is big. It has not only made people powerful by making everyone a publisher in the Media world; Social Media has also induced a habit of over sharing in people. This is forcing companies to completely change their view about marketing and branding.
Advertising is getting replaced by engagement. This is a huge shift. We, at SMG, understand this very well and Socioanalytics is a proof of our serious efforts to serve clients with next generation solutions”.
Bhupendra Khanal, CEO for Simplify360 is excited about the deal and he says, “We have a long working relationship with SMG and we are happy to make this happen.” “SocioAnalytics is one answer to all the branding and marketing challenges for Enterprises in the Social era. Powered with patent pending advanced Simplify360 analytics engine and big data infrastructure, SMG can now sell unmatched integrated marketing solution in the industry”, he adds.
Starcom MediaVest Group Account Director Sharon Aneja says, “In the Social Media space, Companies need to listen, understand and respond intelligently. They need to understand the customer intentions, create value with marketing campaigns, listen to real-time customer feedback and manage the customer aspirations. There comes SocioAnalytics. It helps by transforming social conversations into actionable intelligence, thus helping to devise Social Brand Strategy to the tomorrow’s leaders”.
Simplify360 is a Social Media Management Application for Social Business Analytics and Multichannel Engagement. Global clients have validated the product for stability and scalability with significant use for some time now. It enables organizations to effectively implement social media concepts in to core business functions. Powered by Simplify360 AnalyticsTM, Simplify360 extend a sophisticated and user-friendly environment to realize value via actionable intelligence. The company supports a variety of Enterprises, SMBs, Media Agencies, Research and Analytics Communities and Customer Support Organizations.
Starcom MediaVest Group in India [www.starcomindia.com, www.mediavestindia.com]
Starcom MediaVest Group is one of the youngest, largest and most diversified media networks in the country. It has over 250 human experience strategists and activators across its four full service offices. It prides itself on its ‘people first’ approach at workplace and is known in the industry and in campuses as one of the best places to work in. In addition to communication strategy development through its two networks Starcom Worldwide and MediaVest Worldwide, the group offers solutions in the area of ‘any screen content’ LiquidThread.
Since 2007, the network has been represented to the media owners by VivaKi Exchange, formed after a strategic merger of its buying scale with that of sister VivaKi unit ZenithOptimedia, making it the third largest buyer of media in the market now. It also works with a newly created hub – VivaKi Specialist Services to offer Experiential Marketing and Retail/Trade Marketing services [Enhance]; Small Town and Rural Marketing Services [Xpanse Asia] and out-of-home units [Navia] & [Vector].
About Starcom MediaVest Group [www.smvgroup.com]
Starcom MediaVest Group is the Human Experience Company. Our dream is to grow our clients’ business by transforming human behavior through uplifting, meaningful human experience. These brand ‘experiences’ are brought to life by distinct, strategic point-of-views—Truth and Design and Space for Ideas– created and owned by SMG’s two global agency brands: MediaVest and Starcom, respectively. Ranked one of the largest brand communications groups in the world, Starcom MediaVest Group (www.smvgroup.com) encompasses an integrated network of human experience strategists, investment specialists, content creators and digital experts. In 2010, SMG was the #1 ranked Global Media Agency (AdAge) and “Media Agency of the Decade” by Adweek. With nearly 6,000 employees in 110 offices worldwide, SMG is part of Publicis Groupe [Euronext Paris: FR0000130577] (www.publicisgroupe.com), the world’s third largest communications group. Publicis Groupe is also ranked as the world’s second largest media counsel and buying group and is the first global network in digital and healthcare communications. Publicis Groupe launched VivaKi (www.vivaki.com) to leverage the combined scale of the autonomous operations of Digitas, Razorfish, Starcom MediaVest Group and ZenithOptimedia to develop new services, tools, and next generation digital platforms.