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 Simplify360 Showcases Analytics Strength with Analytics Centre of Excellence

Simplify360 Showcases Analytics Strength with Analytics Centre of Excellence

HOUSTON, TX, October 17, 2012 – Simplify360, the leading Social Media Management application for Social Business Analytics and Multichannel Engagement launches Analytics Centre of Excellence (Analytics C0E).

Analytics COE is an effort by the company to educate the ecosystem – customers and partners – about Analytics best practices within Simplify360. Through this, company uncovers its Analytics Framework.
The Simplify360 Analytics Framework provides the demographics, opinion, context of discussion and cross-linkage among brands. It helps brands to design their next marketing and branding strategies by providing the required intelligence regarding their brand, competition and consumer trends.
“There is a huge amount of data being generated in the Social Media space. The data is not only about people’s personal preferences and activities but also about their views towards brands. It is a gold mine for marketers and brand managers” says Bhupendra Khanal, CEO Simplify360.
He adds, “Simplify360 works with domain and analytics experts to find such relevant rules. Some other rules come from Statistical Findings, and they are validated with business logic before they become the rule for the tool. This ensures a higher efficiency and greater relevance to your business”
Simplify360 is advised by James Taylor, respected blogger on Enterprise Decision Management and CEO of Decision Management Solutions and Anunay Gupta, COO and Head of Analytics for Marketelligent, leading Analytics firm.
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Simplify360: Simplify360 is a Social Media Management Application for Social Business Analytics and Multichannel Engagement. It enables organizations to effectively implement social media concepts in to core business functions.
Powered by Simplify360 AnalyticsTM, Simplify360 extend a sophisticated and user-friendly environment to realize value via actionable intelligence. The company supports a variety of Enterprises, SMBs, Media Agencies, Research and Analytics Communities and Customer Support Organizations.
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