How Tata DOCOMO and Axis Bank are getting customer service wrong on social media

Besides the marketing and promotional activities, enterprises are using social media for customer service. There is no doubt that customer service through social media is going to play an imminent role in the overall profits and brand image of enterprises. Already we are seeing brands like Dell and Zappoos leading the way for other brands to follow.


Below are the casestudies on three popular brands in India who are trying to accomplish similar response by implementing customer service on social media. But they seem to be getting it wrong. Please comment below your thoughts on how brands could get their customer service correct on social media.

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