Social media is not restricted to marketing and brand building. More and more smart businesses are integrating social media participation as part of their knowledge management strategy which is product/service development, recruiting, employee engagement and turnover, brand building, customer satisfaction and relations, business development and more. Additionally, Social Media Marketing is often utilized to promote a group of the associated site, allowing for a good business to customer relationship.
Social Media Marketing is a term that portrays the application of social networks, online communities, blogs, wikis or any other online two-way media for marketing, sales, public relations and customer service. In this competitive world there are a number of companies have adopted this strategy. So how do you think you can stand out in this competitive market using the social media marketing tool? Here are few strategies that will help you to make a distinctive position of your product or company amongst your target audience on social media websites.
Keep it short and simple
There is not much time for the readers to go through complicated long promotional messages. So it very necessary to keep the note very clear and crisp. Do not add unwanted words which are not related with the offer. A difficult message is not useful and is hard to bear in mind.
Customize it
Every social networking site has its own features and characteristics. The approaches of the Facebook members are very different from that of the LinkdIn audience. So, the message should be designed suiting to the place and keeping in mind the target audience.
Talk about the target audience
The content in the message should cater to the customer’s needs and not only about the product. Consistently utilize social media to connect to potential customers. It is good not to be too much self-interested, instead the content should be more on the target audience and how your products will be useful for them.
Choose the right place
There are new social networking websites coming up every day, however there are few common websites where most active customers & influencers spend time online – then listen and take notes. Technorati, Google Blog Search, Ice Rocket, Bloglines, Twitter Search, AideRSS and HubSpot’s HubFeed are few social media monitoring tools through which you can select where to place you message.
Select the right time
There are a quite a few social media tracking tools accessible such as Google alerts and socialmention that permit you to look for for keywords online. It is vital to observe your online status and social media mentions so you can deal with comments posted about your company or product. Thus you can also monitor the customer’s requirements and can assist him/her in what he needs rather than promotion about your company or the product.
