If starting a company is the stepping stone into the industry, big data analysis is the success stone. If you are confused what exactly is big data, it is simply huge volumes of data which can be evaluated and analysed to bring back valuable information about your brand and your competitors as well.
In fact, big data is the first love of almost all marketers, considering the insights it brings about the market, helping them design more thought out strategies. In fact, it is a proven fact that strategies which are formed after analyzing huge volumes of data, have a higher success rate. All industries need big data and today it was proven by the fact that hundreds of people are talking about it on twitter. Here’s a look at what is happening on the internet about “Big Data”.