Many brands have a good number of fans on their Facebook pages, but only a few of them have higher engagement. If you want to be amongst those brand pages who have massive Facebook engagement then you’re on the right page.
A study on the top Facebook pages in the world having higher Facebook Engagement reveals the following findings:
1) Pictures engage the most.
a. Image which connects emotionally and which gives a solution to a problem engages more audience. Posting with caption has a higher impact than posts without a caption
Ex: Starbucks uses these kind of picture posts for connecting their fans emotionally
Few things to note:
Use simple images that can be easily seen on mobile, as most of the fans use phone for seeing the Facebook updates
Posting larger images engages more fans than posting a link that shows a thumbnail
2) Posts with a clear Call to Action tend to get more comments, likes & shares
a. Posts with question, asking them to fill in the blanks are quick ways to stimulate your fans response
Ex: Angry Birds Facebook page showcases questions to engage with its fans
3) Generate positive content
a. Positive content drives your fans to get inspired. Quote sharing is one of the best way to generate positive content.
Ex: Disney uses relevant quotes to inspire their fans
Few things to note:
Use content that is more specific and relevant to the brand
4) Give a cheers to your fans whenever possible
a. Posts alone would not help your brand to strengthen fan relationship. Fans will be happier to see their posts & works shared by the brand. Encouraging your fans content and making it viral means a lot to them.
Ex: Starbucks shares the artistic works of their fans, which was loved by the fans
5) Timely engagement & use of Hashtags for a higher reach
a. Finding out when your fans are most engaging and posting at that time will enable the post to get a higher reach and engagement.
b. Use of Hashtags enables a post to have higher reach of audience
Ex: Audi uses Hashtags for most of their posts for having a higher reach of audience
These are the key tips that helps your brand to connect with your customers and increase your fan engagement. Use the comments section and tell us what type of interactive posts you want to create for increasing more engagement?
