As the year 2013 is coming to an end, the race is on to predict what awaits us in 2014. We asked 40 experts in the field of Digital Marketing from across the globe, to throw some insights on what they believe will be the Future of Marketing in 2014.
Content marketing emerged as a clear winner among the experts.
Jess, SVP – Legacy Marketing Partners stated, “Everything is short format content and visual as well and will continue to be in 2014.”
“More and more Marketers will endorse content marketing to reach out to users. Relevant and useful content will be in demand in 2014.” said Kapil Ohri – Planning Director Ogilvy & Mather
“The last decade and a half saw the birth of two new distinct marketing channels; first Search, then half a decade later Social! 2014 might well indicate the beginning of the Content (marketing) channel – and if that is the case, we are up for an exciting ride the next coming years.” – Dennis R. Mortensen Entrepreneur, Author CEO of Predictive Analytics company.
Read through all the 40 predictions and Have your say on what you think will be the future of marketing in 2014.