6 Things to Look for When You Choose a Social Listening Tool
Social listening tools have become a must-have addition for businesses, especially since the beginning of the pandemic. In fact, a study by Gartner says that 51% of marketers across the globe used social listening to understand their consumers last year.
Also, the increasing number of social media users (projected to cross 4.41 billion in 2025) has made businesses understand how important social listening is, leading them to search for a listening tool!