The world is changing and the era of Big Data is emerging with full force. Every business today realizes the need and significance of higher amounts of data pertaining to their existing and potential customers. Marketing used to be one of the most imperative activities that any business undertook in order to attract more and …
One of the biggest challenge faced by brands implementing social media listening is that there is too much unstructured information and data. It is like what some of the folks in the industry call it, information puke. Absence of data is a worry and too much data is also a concern. As written in one of …
It is of utmost importance for brands to make sure that their community managers and customer service agents are sending out the right communication. In lot of cases, the failure to keep a check on Tweets or Facebook updates have resulted in huge brand failure. Keeping a manager or an admin to approve every out …
New feature in Simplify360 allows customer service manager to control outgoing responses Read More »
