July 8, 2013

Going Beyond Consumer Sentiments on Social Media

Guest Author: Zishan Ansari from the eBook  The Future of Social Media 2013: Predictive Analytics Zishan is a SAS certified predictive modeler with over 4 years’ analytics consulting experience for global players in banking, insurance and retail domain. Zishan is currently part of Target Corporation’s enterprise business intelligence team based in India that provides analytic …

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Indian Brands on Twitter – How is their Social Customer Service?

Social media is dramatically altering the customer service landscape. With easy access to real-time information, a new generation of ‘always-on’ consumers has been empowered and are more demanding than ever before. This trend is on the rise as social media proliferates, both online and on mobile, across all age groups and demographics. To build trust and brand loyalty in this …

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