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Servicing Customers Socially

Twitter Analytics Dashboard: What you should look for?

Twitter has become a very important online profile for businesses to communicate with online customers. Therefore, the analytics of the profile and tracking its influence in the internet has become very important. In this age of information, analytics have become a...

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Email Marketing Versus Social Media Marketing

Revolving debate between different types of digital marketing strategies is abundant in online sphere because we have just too many platforms to explore and utilize. Are you going to utilize location tagging platforms to promote, or deal making websites or PPC or f...

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How Businesses can use Social Media – A case study of Tata Docomo

The number of people present in social networking sites is ginormous. So how can businesses use social media for their benefit? Let us answer this question with the help of a case study on Tata Docomo. There are social media monitoring tools available in the market...

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Social Media Services for Public Relations

Public Relationship is all about communicating with customers and building brand trust and influence. For this purpose, PR personals are always looking for ways to communicate their message and make sure that level of trust is maintained. Though Social Media is a d...

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Word of mouth marketing strategy

Trust stands as the main benefactor in influencing people’s purchasing decision and any suggestion from friends are always welcomed and taken seriously. As a result, word of mouth has always been an effective way of spreading the news or announcing new products. ...

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Measuring Social Media Marketing : Channel Analytics

Channels or in other words, social profiles have become an important portal through which businesses are announcing updates and engaging with customers. Just like any channel like Newspaper, Radio or Television, online profiles are also a branded channel that custo...

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Measuring ROI of Social Media Campaign

Return of Investment is the most difficult aspect of Social Media Campaign. This is due to the fact that there are lots of metrics and intangible elements in social media that are difficult to trace. This makes the whole ROI matter of Social Media interesting and c...

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