Every year companies spend crores of currency trying to advertise their products/services aimlessly, without any guaranteed result. Targeted marketing as a phenomenon has been an uproar only in the recent days, however a lot of companies are sill measuring the upside of understanding the customer and their needs. Therefore to provide a clearer picture of how intelligent customer segmentation helps reduce costs incurred by a company and increases sales, here are a few pointers.
1. Dividing customers into specific segments allows brands to reach them according to the customer’s preference, i.e. when and where they like. For example, a group of people who have similar interest and spend maximum time browsing Facebook should be targeted using that channel. These customers cannot be reached using Twitter or Linkedin.
2. Each campaign designed by a brand is expected to reach and influence a particular segment (age group, lifestyle, interest, etc.) Customer segmentation based on these criteria helps reach the right target group reducing advertising and marketing cost by a considerable amount.
3. Understanding customers and their needs is a complicated and time consuming process with end results of segmenting customers into baskets of smaller groups who have similar interests. However, doing so provides access to highly personal information such as birthdays and anniversaries, personal interests of customers and other milestones in their lives.
4. Customer segmentation also helps in understanding the untapped markets. It provides access to segments where there is scope for penetration using highly targeted marketing strategies. Potential markets become clearer making it easier to compete with other brands from the same domain.
5. This process of extracting and collating information about your customers is called CRM enrichment.
This allows better knowledge about your customers and hence the ability for companies to connect better with their audiences. Adding personal messages or wishing them on special dates, providing them special offers on specific occasions and more.
Among the other benefits of Intelligent Customer Segmentation, it also helps in increasing sales by allowing the following:
1. Up-selling to existing customers based on their needs and areas of interests to increase company profits.
2. Cross selling to existing customers as well as their peers (potential customers) to increase the company’s demand in the minds of the customers.
3. Provide better social customer service by making use of highly personal data, by wishing them on important days of their life or providing them feedback based on the customer’s interest and history of experiences.
4. Dividing customers into separate baskets based on their interests, likes/dislikes, demography or even age. This helps in marketing particular things to only the right audience segment.
5. Following people who show interest towards products/services that your company provides, hence increasing the number of conversions.
Brands and companies who are striving hard to reach their desired customers to either increase their sales, improve their CRM statuses or reduce marketing costs, customer segmentation is the perfect solution. Understanding your customers and their needs, presenting them with unexpected offers and surprises and empathizing with their problems helps provide a personal and emotional touch to the brand.
- Product
Digital Care
One platform for all your CX & support needs.
Omnichannel Support
Bring all your customer communications to one place.
Online Review Management
Monitor & respond to Location, App & eCommerce reviews.
Email Management
Manage your emails the moden way with AI
Social Media Suite
Experience social superpower with the all-in-one social suite
AI Chatbots
Automate support with AI bots across channels
Live Video Chat
Deliver moden CX and great support with 1 on 1 interactions.
Live Chat
Enable customers to connect in real time on their favorite channels.
- By Need
One-Inbox
Enable agents to monitor & respond to cross-channel communications.
Reputation Management
View reviews across all aggregator sites and understand customer sentiment.
Support Automation
Set support on auto-pilot mode across channels with intelligent bots.
Video Enabled Support
Give more connected support experiences to customers with live video calling.
Social Media Listening
Listen to customer conversations, gain a deeper understanding and make data-driven decisions.
Social Media Publishing
Streamline your content strategy, boost engagement, and maximize your online presence.
- Channels
WhatsApp
Engage customers and increase sales on WhatsApp.
Instagram
Track photo posts, sponsored posts, stories, reels, IGTV comments, mentions & more.
Google My Business
Manage multiple location Google Business Messages from one inbox in real-time.
Twitter
Respond and listen to conversations on Twitter with Simplify360
Facebook
Monitor Facebook groups & pages, post comments, mentions, conversation history and more.
- By Industry
BFSI
Empowering BFSI to deliver amazing CX.
Telecommunication
Deliver nextgen CX.
Retail & eCommerce
Make every shopping experience a great CX story.
Entertainment
Stay in the limelight with superior CX.
Others
Know how Simplify360's CX & support platform can help you deliver amazing CX.
- Pricing
- Company
About Us
Simplify360 - The Who & Why Question?
Culture & People
Meet #SimpliFam - the team that enables you deliver amazing CX.
CX Powerup Game
India's First CX Game