Content in the digital media era is enrouting up ways to reach greater heights. Content is now in various formats like articles, white papers, infographics, podcasts, videos, dynamic charts, etc. There are handful of content marketing channels which are not completely utilized by marketers. A whopping 54 percent of marketers are going to increase their expenditure on content marketing. Particularly for marketers aiming at grabbing audience using content, the need for engaging and interactive content is in a preeminent level.
With too many digital media channel overboard, creating content which can suffice all digital channels requirements is a tedious and challenging task. And according to MarketingProfs, more than 77percent of marketers have issue of creating valuable content. With stiff competition in the marketplace, and the content standards increasing day-by-day, consumers’ expectations are multiplying. If you want to reach up to their expectations, here are a few tips…
Create a content strategy:
Create a foolproof content marketing strategy and create content in line with the strategy. Every document should be a step towards achieving content strategy aim. Social media marketing, search marketing and public relations are the three major aspects that are influenced by content. The content formats which work seamlessly for marketing are websites, blogs, social media channels, newsletters, emails, sales letters, marketing letters, etc.
Know reader preferences:
Know your target audience and their preferences. Place yourself in customers’ shoes. You need to know the following thing about customers:
1 The type of content readers would be interested in
2 The information they are looking forward to through your content
3 The impact your content can have on their business or their life
4 The likely time when they read your content
5 The top content channels in which they are reading your content
Content writers along with the content plan should know their target audience and their preferences.
Creating content schedule:
Have a content calendar that can assist you to have clockwork. Have achievable goals keeping in mind target audience. Organize content based on various elements like audience, channels and formats. Have daily, weekly, monthly and yearly goals separately. Have strategies which are achievable in one year and in one quarter.
Yearly calendar should be a gist of content that can be created every month and what it can achieve in the month. And a quarterly plan should be a plan which is in-detail about the content which has to be delivered every day and the content topics. It should also show the roles and responsibilities of all the content writers and the editors to have a clear view of what is happening in the plan.
Creating engaging and interactive content:
Interactive content is the type of content which is liked by today’s customers and consumers. Interactive content helps to create and maintain great communications. They prove to be of great help in every aspect. Interactive content includes forums, blogs, videos, audio and video sharing, social network content, etc. The advantages of interactive content include increase in web traffic, the time spent by visitors, the conversion rate and uniqueness.
Executing plan meticulously:
Now you have everything to go ahead with your content plan. All you need to do is follow the plan and the content calendar/schedule meticulously. Once you create content and publish, remember to plan everything without fail. Unless and until you have your results, you cannot chalk out ways to improve your plans. Once you know where you are lagging, you can update your content strategies.
Here you go five tactical tips to make your content rock and grab in more leads and convert them fast into deals.
Good Luck with your content marketing!
- Product
Digital Care
One platform for all your CX & support needs.
Omnichannel Support
Bring all your customer communications to one place.
Online Review Management
Monitor & respond to Location, App & eCommerce reviews.
Email Management
Manage your emails the moden way with AI
Social Media Suite
Experience social superpower with the all-in-one social suite
AI Chatbots
Automate support with AI bots across channels
Live Video Chat
Deliver moden CX and great support with 1 on 1 interactions.
Live Chat
Enable customers to connect in real time on their favorite channels.
- By Need
One-Inbox
Enable agents to monitor & respond to cross-channel communications.
Reputation Management
View reviews across all aggregator sites and understand customer sentiment.
Support Automation
Set support on auto-pilot mode across channels with intelligent bots.
Video Enabled Support
Give more connected support experiences to customers with live video calling.
Social Media Listening
Listen to customer conversations, gain a deeper understanding and make data-driven decisions.
Social Media Publishing
Streamline your content strategy, boost engagement, and maximize your online presence.
- Channels
WhatsApp
Engage customers and increase sales on WhatsApp.
Instagram
Track photo posts, sponsored posts, stories, reels, IGTV comments, mentions & more.
Google My Business
Manage multiple location Google Business Messages from one inbox in real-time.
Twitter
Respond and listen to conversations on Twitter with Simplify360
Facebook
Monitor Facebook groups & pages, post comments, mentions, conversation history and more.
- By Industry
BFSI
Empowering BFSI to deliver amazing CX.
Telecommunication
Deliver nextgen CX.
Retail & eCommerce
Make every shopping experience a great CX story.
Entertainment
Stay in the limelight with superior CX.
Others
Know how Simplify360's CX & support platform can help you deliver amazing CX.
- Pricing
- Company
About Us
Simplify360 - The Who & Why Question?
Culture & People
Meet #SimpliFam - the team that enables you deliver amazing CX.
CX Powerup Game
India's First CX Game