Vodafone performs the best on social media


 
Vodafone is ahead of other telecom players in social media in most of the parameters. Vodafone scored 87 in the Simplify360 Social Index (SSI) while Airtel and Tata Docomo scored 82 and 77 respectively coming as second and third in the ranking. Vodafone has the highest share of fans and followers on Facebook and Twitter. Airtel despite having a share of 43% of the entire social media buzz in the industry with a good number of buzz in both the earned and owned media is second only to Vodafone. Airtel was the number 1 telecom company in March.
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Owned media is the mention of the brand on their owned social media channels. For example, the comments and posts on the official Facebook pages are considered as owned media mentions. Similarly for mentions, retweets of the official handles and customer care handles are considered as the owned media mentions. While on the other hand, the mention of the brand elsewhere without tagging the official handles and pages is considered as earned media.
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Airtel has the highest social media buzz despite their average performance on specific company owned channels on Facebook and Twitter. “Another consolation for Airtel and the characteristics that set them apart from other players is their pro-activeness on social media. They have dedicated customer care handle which none of the other telecom service providers have”.
According to the report by Simplify360, Vodafone has the highest number of fans on Facebook and does well on Twitter with the highest number of followers and mentions.
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Vodafone leads in terms of followers and mentions on Twitter. Vodafone, Airtel and Docomo were ranked in the leader’s quadrant.
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Check our complete report from here:

Methodology:
Simplify360 Social Index (SSI) considers three parameters for measuring a brand’s performance on social media. The three parameters are (1) Buzz Score, (2) Facebook Score and (3) Twitter Score. Scores for each brand are normalized on a scale of 0 to 100 at parameter level and a weighted average scoring is considered for calculating SSI.
Buzz score considers the total mentions of the brand on various social media platforms such as Facebook, Twitter, Discussion, Forums, Blogs and news sites.
Facebook score considers the total number of fans on Facebook and people talking about the page
Twitter score considers total number of followers and mentions.
Owned media is the mention of the brand on their owned social media channels. For example, the comments and posts on the official Facebook pages are considered as owned media mentions. Similarly for mentions, retweets of the official handles and customer care handles are considered as the owned media mentions. While on the other hand, the mention of the brand elsewhere without tagging the official handles and pages is considered as earned media.

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