Zappos Social Media Strategy

Why Zappos is awesome when it comes to customer service?

Image via Facebook.com/zappos Zappos.com is an online shoe and clothing shop currently based in Las Vegas, Nevada. Zappos is known for its disruptive marketing strategies and is one of the most successful brands on social media platforms. Zappos was founded in 1999 by Nick Swinmurn and since then it has become one of the world’s …

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Can anyone do Facebook marketing better than Zappos?

Zappos clocked 85,000 visits to its website through its Facebook page; it achieved the remarkable feat in just two months (Nov. 20, 2013 – Jan. 20, 2013) Kenshoo, a digital marketing firm which works with Zappos further elaborated that 42% of the facebook posts led to conversions and the rest prompted fans to like, share …

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