Social listening and monitoring industry has been growing ever since its inception. Without a doubt, social monitoring tools have reduced the gap between people and a brand name by at least a thousand fold; however there is a lot more potential in terms of harnessing benefit from it.
Here is my take on where I see the social media monitoring in the next five years:
Get much more on message diffusion: The term ‘Impressions’ will have a whole new meaning and not just on what or where your message is being dispersed. That will be the time when eyes and ears will all be focused on the ‘who. Eg: Segmentation of audience who created impressions on the basis of profiles of each individual (eg: profession, background etc) and not just gender or location. This would be so much more beneficial for a business to understand if their message is reaching the right target or not.
Analytics will not be limited to specific platforms but visualization will be done along crossed platforms and the measurement of responses/ comments/ conversations will be possible in a unified manner.
The next level of Sentiment analysis: Sentiment analysis will be extended to complex compound messages and not just on the basis of keywords. Sentiment mapping and visualization is done on the entire flow of conversation containing details and context of every conversation along with the users involved. This will take social media monitoring to the next level and we can predict negative sentiment diffusion specifically and ensure targeted measures so as to avert nightmares in time.
Fill the decision making process: Not just intelligent dashboards, but the tool itself would be so intelligent that you don’t require the need of an analyst.
- Product
Digital Care
One platform for all your CX & support needs.
Omnichannel Support
Bring all your customer communications to one place.
Online Review Management
Monitor & respond to Location, App & eCommerce reviews.
Email Management
Manage your emails the moden way with AI
Social Media Suite
Experience social superpower with the all-in-one social suite
AI Chatbots
Automate support with AI bots across channels
Live Video Chat
Deliver moden CX and great support with 1 on 1 interactions.
Live Chat
Enable customers to connect in real time on their favorite channels.
- By Need
One-Inbox
Enable agents to monitor & respond to cross-channel communications.
Reputation Management
View reviews across all aggregator sites and understand customer sentiment.
Support Automation
Set support on auto-pilot mode across channels with intelligent bots.
Video Enabled Support
Give more connected support experiences to customers with live video calling.
Social Media Listening
Listen to customer conversations, gain a deeper understanding and make data-driven decisions.
Social Media Publishing
Streamline your content strategy, boost engagement, and maximize your online presence.
- Channels
WhatsApp
Engage customers and increase sales on WhatsApp.
Instagram
Track photo posts, sponsored posts, stories, reels, IGTV comments, mentions & more.
Google My Business
Manage multiple location Google Business Messages from one inbox in real-time.
Twitter
Respond and listen to conversations on Twitter with Simplify360
Facebook
Monitor Facebook groups & pages, post comments, mentions, conversation history and more.
- By Industry
BFSI
Empowering BFSI to deliver amazing CX.
Telecommunication
Deliver nextgen CX.
Retail & eCommerce
Make every shopping experience a great CX story.
Entertainment
Stay in the limelight with superior CX.
Others
Know how Simplify360's CX & support platform can help you deliver amazing CX.
- Pricing
- Company
About Us
Simplify360 - The Who & Why Question?
Culture & People
Meet #SimpliFam - the team that enables you deliver amazing CX.
CX Powerup Game
India's First CX Game