If you ask a brand manager of any organization about what are their key focus areas for managing their brand’s reputation, then most of them would talk about Online Reputation Management and Sentiment Analysis. And, for ensuring this they would prefer to have a sleek and simple dashboard showing all the conversations about their brand in the digital space.
Simplify360 is such a platform which offers brands targeted communication on social media platforms.
Ashesh Jani, a partner at Deloitte Haskins & Sells rightly says that “Brands are using analytics to understand who they are interacting with, what users like and how to create communication to reach out to the right audience”
Read more about the trends of social media analytics usage by brands in a special coverage by Economic Times and what Deep Sherchan, CMO of Simplify360 has to say!
