A year back we made a decision to leave our old slideshare account and focus on a new one with better branding and content strategy. When we started our slideshare content marketing in 2009, we were not exactly sure of its true potential. But with time, we were delivering great content one after the other and had already crossed 1 Million views with a good amount of fan following. Deciding to leave this strong base and start from scratch was daunting.
But we had to ensure the scale of our future growth and accommodate our overall branding strategy. We had begun to understand the power of great branding and content and its emerging importance, hence with strong belief in our capability to start fresh, we went ahead.
And a year now, we are happy to announce that we have yet again broken the 1 Million+ views barrier on slideshare, 50K + total interactions and more than 1K followers. There has been more than 10K+ downloads, 30K+ social shares. These metrics really mean nothing compared to amount of klout we have generated on social media especially on Twitter, due to our slideshare content.
Slideshare Analytics screen shot.
This remarkable case of Simplify360 was also featured in the leading social media news platform Social Samosa and in the leading hub for technology and entrepreneurship Yourstory.
In addition to this, we have also encouraged business students to use the medium through our yearly case studies competition CASIA 2013 and CASIA 2014. This can potentially benefits future marketers to understand the power of content.
Hence, thank you to all our fans on social media for appreciating our content. We are looking forward for the exciting brand new year 2015, to come up with great content.
Happy Content Marketing and #makegoodcontent.
Appreciation from Slideshare community.