We are really excited to be ranked among the established Analytics Product players in India and we would like to thank Nasscom and Frost & Sullivan’s initiative to benchmark Indian software products through its ‘Product Excellence Matrix’ program.
The in-depth PEM survey analysis presents several interesting trends about the Indian analytics product market. Some highlights are: Immense growth opportunity in the analytics market; Analytics – a defined market for India; Growing start-up base accelerating the growth; Top priority focus areas.
As per the report, only 64 products qualified in the analytics category and 35% of them were located in Bangalore. 85% of the companies had a global presence and focus. Its also interesting to see that approximately 50% of analytics companies are focusing on niche solutions. This shows a growing opportunities for customised analytics solutions.
With an USD 13 billion opportunity in global analytics market, we are sure to see more new players in the market across different verticals, making India the hot spot for analytics firms and communities.
The report identifies that the key driver of growth is the demand from business to understand their competitors, consumer’s trend and technology inputs such as innovation, workforce productivity.
You can download the full report for Free here.