The Journey of Social Marketing Cloud

Social Media aroused the need to measure the huge amounts of data that was being generated through various channels such as Facebook, Twitter, Blogs and more. However, doing this manually was impossible and hence arose the need to measure this data using a software or tool which made collecting, listening, analysing and more an easier process. This led to the evolution of marketing suites which provided a complete solution in a better packaged way.
The process of development continued as companies formed, sustained for a few years, some got consumed by bigger companies and others faded away. However, companies like Simplify360, Oracle, Salesforce and more remained strong with their efforts anre are today among the best social media marketing suite providers. Here’s a look at how the idea of marketing suits came into play and what worked against what didn’t.