With more than 800 millions user base worldwide, Facebook has challenged brands and businesses to come up with creative and innovative ideas to market themselves. Not to mention that they are finding it extremely difficult to cope with the changing paradigm.

Many brands are creating multiple pages to portray their brands, but only few have been able to capture the success. Hence we have asked ourselves, how to get those fundamentals right for any businesses who are calling themselves social business.

Here is a 40 slide long presentation on getting those fundamentals right, even before embarking into the full fledged social media marketing in Facebook. Drop down you comments, so that we can give some suggestions for your brands.

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