The television viewership in India has risen drastically over the past years. This also means that the GECs telecasted on various channels also receive equal amounts of exposure. However, what is interesting is the fact that the world is becoming mobile, faster than we think and hence, the focus is slowly shifting from television to smartphones and tablets.
The difference is also setting in due to the increasing use of internet, which includes conversations, comments, mentions and more on various social media platforms. Here is an infograph representing how these GECs fare on the online space.
