The union budget is probably the only thing that each and every person of a country looks forward to, be it someone from the upper class, lower class or the middle class “aam aadmi”. In most cases, the budget is defined keeping in mind the needs and requirements of every section of the society. However, this year the budget outcome did not seem to please the men from the middle class much and saw a number of questions raised against it.
This year the focal point shifted to creating a budget which is more growth centric. This lead rise of numerous, discussions both on the offline and the online space. What was interesting to note, were the various topics that trended and acquired maximum discussion. While the offline discussion might not be easy to measure, the social media platforms sure had a lot of information to dispense.
Most Trending Topics
Among some of the highly discussed topics, two topics drew maximum attention i.e. growth focused budget and conversations around middle class. Among the other highly discussed topics were taxation, education, infrastructure, law and more. These topics trended the most on social media channel, Twitter, both with positive and negative connotation.
If the entire budget discussions had to be put into a word cloud, this is how it would look.
Positively Trending Topics
The excitement seemed to increase around a number of topics and the results were astounding. Social media discussions aroused enormously around topics such as replace wealth tax with additional 2% surcharge on super rich, growth focused budget, new educational institutions, middle class and more. Twitter also saw the trend of 5 bigger topics, namely taxation, education, infrastructure, insurance and banking.
If the positive budget discussions had to be put into a word cloud, this is how it would look.
Negatively Trending Topics
While a number of topics were seen in the brighter light, there were a few topics which also received the darker welcome. Some of the decisions which were not accepted well include, service tax increase, anti middle class, new educational institutions, increase in fuel prices and more.
If the negative budget discussions had to be put into a word cloud, this is how it would look.
The reactions to various issues showed variations from different groups of people. While we measured the sentiments of different groups of people towards the union budget this is what it displayed.
What Interested Which Age Group
The interests shown by different age groups varied accordingly. While the younger generation stayed concerned about jobs and better educational facilities, the older age group seemed to be more worried about taxation, insurance, prices of fuel and the like.
Twitter Performs Best
Although the discussions were seen to be trending on various platforms, it was twitter which received the maximum acceptance. This was followed by Facebook, blogs and Google+ respectively.
If you wish to know more about the various trends displayed by the union budget view the complete report put together by CRISIL and Simplify360. View the complete deck here:
- Product
Digital Care
One platform for all your CX & support needs.
Omnichannel Support
Bring all your customer communications to one place.
Online Review Management
Monitor & respond to Location, App & eCommerce reviews.
Email Management
Manage your emails the moden way with AI
Social Media Suite
Experience social superpower with the all-in-one social suite
AI Chatbots
Automate support with AI bots across channels
Live Video Chat
Deliver moden CX and great support with 1 on 1 interactions.
Live Chat
Enable customers to connect in real time on their favorite channels.
- By Need
One-Inbox
Enable agents to monitor & respond to cross-channel communications.
Reputation Management
View reviews across all aggregator sites and understand customer sentiment.
Support Automation
Set support on auto-pilot mode across channels with intelligent bots.
Video Enabled Support
Give more connected support experiences to customers with live video calling.
Social Media Listening
Listen to customer conversations, gain a deeper understanding and make data-driven decisions.
Social Media Publishing
Streamline your content strategy, boost engagement, and maximize your online presence.
- Channels
WhatsApp
Engage customers and increase sales on WhatsApp.
Instagram
Track photo posts, sponsored posts, stories, reels, IGTV comments, mentions & more.
Google My Business
Manage multiple location Google Business Messages from one inbox in real-time.
Twitter
Respond and listen to conversations on Twitter with Simplify360
Facebook
Monitor Facebook groups & pages, post comments, mentions, conversation history and more.
- By Industry
BFSI
Empowering BFSI to deliver amazing CX.
Telecommunication
Deliver nextgen CX.
Retail & eCommerce
Make every shopping experience a great CX story.
Entertainment
Stay in the limelight with superior CX.
Others
Know how Simplify360's CX & support platform can help you deliver amazing CX.
- Pricing
- Company
About Us
Simplify360 - The Who & Why Question?
Culture & People
Meet #SimpliFam - the team that enables you deliver amazing CX.
CX Powerup Game
India's First CX Game