Zappos clocked 85,000 visits to its website through its Facebook page; it achieved the remarkable feat in just two months (Nov. 20, 2013 – Jan. 20, 2013)
Kenshoo, a digital marketing firm which works with Zappos further elaborated that 42% of the facebook posts led to conversions and the rest prompted fans to like, share or comment.
According to Bryan Eisenberg , a marketing ROI expert, the average conversion rate for retail is 2% to 3%, whereas Kenshoo reported that for one particular post, Zappos got a 3.5% click-through rate and a 3.4% conversion rate for a revenue per click of $4.90, which represented a 34X ROI.
Eisenberg also remarked that Zappos’ customers are those who keep coming back and their every post has a URL containing their website link to it, clearly indicating the brilliant engagement strategy underneath.
If you want to know more about the social media strategy of Zappos, check out the case study which we have prepared.