How Black Money of India is buzzing on Social Media?

Black money is the income which has been earned illegally and on which taxes has not been applied. Exactly amount of black money deposited by Indians in Swiss bank is not known however it is estimated to be about US $2 billion.
When BJP came to power in the center, they had made a promise of bringing back the quantum of black money within a certain period of time. Few days back, when the Indian government declared the names of three holders who allegedly had black money in their account, Indian masses were taken by surprise and started venting out their anger, opinions and shaming the ruling party on making false promises.
Needless to say that once again, social media was the preferred platform to fire opinions on this subject.
At Simplify360, we conducted a research to find out how and in what way people are talking on this topic, and here is what we found.
1. There have been more than 74K mentions in the last 7 days with #BlackMoney (14K mentions) being the most common hashtag .
2. It is interesting to see that there have been around 5.3K mentions on black money credited to Prime Minster, Narendra Modi and another 9K mentions credited to Finance Minister, Arun Jaitley. Another 9K mentions included conversations which involved blaming Congress for the shame.
3. 8.2 K conversations appreciated BJP’s efforts towards the whole black money agenda and another 1.2K mentions credited the newbie, Aam Aadmi Party.
4. Geography wise, highest buzz had been produced by India at 61% followed by US at 5.5% and UK at 2.1%.
5. Males were more engaged in the topic claiming around 93% of the entire buzz while women were responsible only for 7% of the buzz.
6. English at 92% was the preferred language for discussion followed by Hindi at 7%.
7. Most of the buzz was generated by the age-group of 20-30 years, followed by 30-40 years at 32%.
8. Twitter once again was the favorite social media channel for opinion sharing- contributing 82% of the total share followed by Facebook at only 9%.

Now, with the government sending off the list of 627 names to Supreme Court today, it will be interesting to see how the public reacts once the names are being officially announced. We will soon do an analysis on that topic and let you know more.
Until that time, keep scrolling and enjoying our blog.
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