Facebook just recently announced that it would kill organic reach for brand’s Facebook Pages, starting as early as January. This means that now there’s only one real way to reach the many people who like your Facebook page, which is to pay for an ad. This move heralded Facebook entry into main media, much like television or radio, where no brand is allowed to have a presence without at first dishing out a few dollars.
As Content Marketing Agencies all across the world are cast into chaos and disarray, we decided to sit back and look on the bright side. Sure, what Facebook are doing is far far from ideal but it is only a part, albeit a large one of the endless sea of data that is the Internet. Several other platforms do exist, some which still remain relatively untapped with regards to Content Marketing. With some creativity, innovation and desire, this incident can eventually be put down to nothing but a mere blip in the Internet Revolution.
Here are a few alternatives to Facebook Marketing that you should really try:
1. Instagram: Is your Target Audience relatively young? If so, Facebook is the least of your worries. Instagram is the go-to platform to reach people aged 25. Ever since Instagram exploded in the year 2013, it has left most of its competitors lying in it’s wake.
Here are a few things that makes Instagram oh so special:
It’s OPEN. Unlike Facebook where reaching your TG requires a lot more work, Instagram is a vast playground where you are free to interact with your audience via comments and likes.
1. People on Instagram suffer from Obsessive Hashtag Usage Disorder (OHUD- It’s actually a thing.) which is perfect for you. You can more easily track targeted users that are already talking about your brand, product or even the industry.
2. Posts are feed listed in chronological order . This makes all your posts visible.
3. Statistically, brand engagement is dramatically higher on Instagram than Facebook and Twitter
2. LinkedIn: In today’s day and age, it really makes no sense when your content is not reaching the right kind of audience. In the year to come , Connection based Marketing is going to take importance of the highest order. Considering the parameters, what better place to start than Linkedin? With over 300 million plus users–LinkedIn is fast becoming that place where you go to get some serious work done.
3. Youtube: Honestly, you’d rather watch something over reading pages of it. Youtube Content Marketing is so big in the West, that companies have spawned from the proverbial ooze to manage Youtube talent. B2B Marketing, B2C Marketing, B2B Marketing via B2C Marketing (Van Damme’s Volvo Advertisement) ; It’s all there. YouTubers seemed to have adopted the policy of “letting a hundred flowers bloom and a hundred schools of thought contend” in order to create “a distribution platform for original content creators and advertisers large and small.” This is the proverbial goldmine that we’re sitting on unknowingly. With Youtube paying you $7 per every 100 views, this is the most profitable venue yet. Strike whilst the iron is hot.
4. Snapchat: Snapchat has quickly moved far beyond its early reputation as just another inappropriate app and has become a handy tool for brands looking to capture consumers’ ever waning attention spans, fulfill image-driven content cravings, and leave them wanting more.
After all, over 350 million snaps are now shared on the platform each day, which is on par with Facebook’s daily uploads. Brands that jumped on board early are already reaping the benefits. Organizations such as WWF, Taco Bell and even Heineken have run Snapchat campaigns to great success.
5. Vine: What am I going to do with a six second app? Actually, you’d surprised at how much you can do under six seconds. While content creation, particularly video production, one must command a considerable amount of resources. However, that’s far from the case with Vine.
The service is structured around a low-tech approach, making the barrier to entry almost nonexistent. As a result, Vine is perfect for attracting, collecting, and displaying user-generated content. With brands such as Airbnb, Adidas, Honda, Target and many more exploiting it for good measure, Vines have the potential to deliver so much more in such a short span of time.
And there you have it. 6 Alternatives that make Facebook Content Marketing look like a flash in the pan. Dominos have even launched a successful Tinder Content Marketing Campaign, an area no one would have ever dreamed of exploring. The possibilities are endless.You just need to know where to look and what it is that you’re looking for.
- Product
Digital Care
One platform for all your CX & support needs.
Omnichannel Support
Bring all your customer communications to one place.
Online Review Management
Monitor & respond to Location, App & eCommerce reviews.
Email Management
Manage your emails the moden way with AI
Social Media Suite
Experience social superpower with the all-in-one social suite
AI Chatbots
Automate support with AI bots across channels
Live Video Chat
Deliver moden CX and great support with 1 on 1 interactions.
Live Chat
Enable customers to connect in real time on their favorite channels.
- By Need
One-Inbox
Enable agents to monitor & respond to cross-channel communications.
Reputation Management
View reviews across all aggregator sites and understand customer sentiment.
Support Automation
Set support on auto-pilot mode across channels with intelligent bots.
Video Enabled Support
Give more connected support experiences to customers with live video calling.
Social Media Listening
Listen to customer conversations, gain a deeper understanding and make data-driven decisions.
Social Media Publishing
Streamline your content strategy, boost engagement, and maximize your online presence.
- Channels
WhatsApp
Engage customers and increase sales on WhatsApp.
Instagram
Track photo posts, sponsored posts, stories, reels, IGTV comments, mentions & more.
Google My Business
Manage multiple location Google Business Messages from one inbox in real-time.
Twitter
Respond and listen to conversations on Twitter with Simplify360
Facebook
Monitor Facebook groups & pages, post comments, mentions, conversation history and more.
- By Industry
BFSI
Empowering BFSI to deliver amazing CX.
Telecommunication
Deliver nextgen CX.
Retail & eCommerce
Make every shopping experience a great CX story.
Entertainment
Stay in the limelight with superior CX.
Others
Know how Simplify360's CX & support platform can help you deliver amazing CX.
- Pricing
- Company
About Us
Simplify360 - The Who & Why Question?
Culture & People
Meet #SimpliFam - the team that enables you deliver amazing CX.
CX Powerup Game
India's First CX Game