How to Reduce Customer Acquisition Cost

7 Effective Ways to Reduce Your Customer Acquisition Cost

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Customer acquisition cost – this is one of the most commonly overlooked but an important metric that defines how successful your marketing strategies are. A high customer acquisition cost but a low customer lifetime value means you’re just shelling out money which is not good for your business. So, in this article, we’ll be looking at ways to help you reduce customer acquisition costs while taking you through the basics as well.