November 1, 2021

AI Chatbot Guide

Conversational AI Chatbots – The What, Why and Everything Else

Chatbots? Chatbots. And AI Chatbots!

That’s how the evolution of chatbots has been since it was first introduced in the year 1966!

Today, chatbots have become a common solution for customer support, product and service related queries. And we are long past questions like,

Are chatbots effective?
Are customers going to be positive about using chatbots to get support?
Are AI chatbots here to stay?

People are totally positive about using chatbots for customer support. In fact, a study by Drift revealed that 87.2% of consumers in 2021 have had neutral or positive experiences with chatbots.

Reasons Why You Need Social Media Monitoring Strategy

6 Reasons Why You Need a Social Media Monitoring Strategy

Honestly speaking, social media monitoring strategy wasn’t even a word a decade ago. But it has all changed now!

Today, brands of all sizes know what social media monitoring is. And some even use tools to track social media engagement.

But why? They probably know the importance of having a social media monitoring strategy in place and the benefits that come along with it!