May 22, 2021

Beginner’s Guide to Customer Service Automation

Automating customer service does not necessarily mean heavy investment or sacrificing personalization. Customer service automation aims to reduce the amount of human effort in customer service, particularly for executing repetitive tasks, solving low complexity issues, or answering FAQs.  Now that personalization and humanization of automated customer service is not a significant concern, the only thing …

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Difference between Social Listening and Social Monitoring

No! The difference between Social Listening and Social Media Monitoring is not just semantics. The two terms are often used interchangeably, but they are two different strategies that fulfill separate requirements altogether. What is Social Listening and Social Media Monitoring? Social Listening Social Listening is collecting data from social media mentions and customer conversations online …

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