What Does the New Guided Search on Pinterest mean to Marketers?

In the last few months, Pinterest has received an overwhelming change in their user base. Females still stand as the dominating gender with approximately 71% coverage according to a research conducted in December 2014. Reference: http://www.pewinternet.org/2015/01/09/social-media-update-2014/pi_2015-01-09_social-media-demos_04/ However, according to a latest research, the rise in the male users of Pinterest has shown drastic improvements and …

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