#SocialCust

What Measures Should Airline Companies be Taking After Indigo Dispute?
What Measures Should Airline Companies be Taking After Indigo Dispute? 700 300 admin

IndiGo Airlines has been on the spot for the last few days, and more incidents of mishaps have just added fuel to the already raging fire. It’s almost like IndiGo is going through a rough phase and competitors are taking much advantage of the situation. Over the last few days IndiGo has been charged with […]

Sustainable CRM
Quick Tips About Customer Experience Sustainability
Quick Tips About Customer Experience Sustainability 700 300 admin

So far, we have discussed about bettering customer experience from the perspective of providing faster and relevant customer service, through various channels both online and offline. In fact, customer satisfaction, for the longest time has been associated with whether a complaint/query raised by the customer or prospect has been provided with a solution within the […]

Why do Brands Need Social Listening in 2017?
Why do Brands Need Social Listening in 2017? 150 150 admin

Social Media Listening in today’s date is barely limited to simply understanding the number of likes and comments you have received on your posts and how your campaign has performed. Innovation among social listening and CRM tools has enabled bigger and smaller brands extract much more from social media. Image Source: Automotive Social Most brands today […]

Social CRM Benchmarking: Brand Innovations
Social CRM Benchmarking: Brand Innovations 150 150 admin

Every brand is trying to make a mark on social media by innovating endless ways to make their customers happy. This ranges from simply providing faster solutions for customer issues to being creative and coming up with offers or freebies for the customers. The fever of providing great customer service to achieve customer delight is […]

Social CRM Metrics You Need to Measure
Social CRM Metrics You Need to Measure 750 300 admin

You might be doing a lot of activities on social media, including social crm, but how do you know whether you are doing it right or not. Therefore, you need to measure your performance by keeping track of various metrics. Numbers are the only proof you will have in the end, to prove your success […]

Social Media campaigns that worked versus failed in 2017
Social Media campaigns that worked versus failed in 2017 150 150 admin

A “Social Media Campaign” is a coordinated marketing effort to reinforce or assist with a business goal using one or more social media platforms. Campaigns differ from everyday social media efforts because of their increased focus, targeting, and measurability – Big Commerce What brands want to achieve through “Social Media Campaigns”? Increased brand/product visibility Increased […]

Social CRM: World Statistics and India Statistics
Social CRM: World Statistics and India Statistics 150 150 admin

Customer Relationship Management has clearly become the centre of all businesses today and great customer service is slowly becoming the driving force for most successful brands in the market. The statistics of CRM and CRM products usage has changed drastically over the years. The once sceptical brands have now integrated multiple CRM interfaces to deliver […]

Step by Step Guide to the CRM Process
Step by Step Guide to the CRM Process 150 150 admin

CRM can be challenging, not specifically the replying aspect, but identification and understanding the gravity of the messages. A reaction to a particular message, is a trigger from a chain reaction of understanding the type of message to decision making about what should be the reaction (replying, deleting or ignoring). This is a step by […]

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